Advertising & PR

 Advertising is what sells the product that people buy in today’s media. There are many parts to advertising that people should understand. First there are members of a creative team and it consists of three parts that breaks down the creative team. The first part is the copywriter, and they develop the message that is being sent to the viewer. Such as what age group and gender the product is being targeted towards. The second part of the creative team is the art director. The art director design the ad of the product that is being sold. The art director gives a visual identity to the product. They try to visually show the message that is being sent through the product. The third part to the creative team is the creative director. The Creative director is the mediator and they make the final decisions. They mesh together the copywriter’s work and the art director’s work. A good example of an advertising commercial that focuses on herd working people of Detroit.

Advertising strategies has four elements that are very important when targeting an audience. The first element is target audience. The second element is the product concept. The third element is the communications media. The fourth and last element is the advertising message.

Creativity plays a huge part in creating effective advertisements. Many big names in the movie industries are hired to get a creative feel for a good advertisement. The best artist and graphic designers are hired as well. here is a perfect example of a recent creative commercial.

The creative pyramid gives us five steps that advertisers follow into making an effective commercial. 

Creative pyramids 5 step- sequence 

1) ATTENTION

2) INTEREST

3) CREDIBILITY

4) DESIRE

5) ACTION

Advertising is the reason why people of today are so hooked of the media and products today. For example here is a current commercial that is being shown on today’s media. 

The Commercial is a Call of Duty, which is trying to sell a popular video game that is coming out in stores soon. Their main slogan is “There is a soldier in all of us”. They are trying to connect with the gamer and attract more gamer's, by saying that you can be part of that game. They make the viewer’s feel like they are in the game. They make the viewer's feel like they made these games for the people and not just for the money.

Advertising doesn't always have to be in a commercial or on a billboard  Companies pay millions of dollars for their products to be on movies and there is usually a close up of the product. This shows what the protagonist prefers and it helps sell lots of products. The product tells the person if you by this product, you will be just like this character in the movie.